The Process of PR at K-Club
February 13, 2018
At our first Breakfast event of 2018, we were delighted to hear from speakers in the worlds of business process improvement and PR.
First up was Marianne Page, an experienced business growth coach with a track record of helping businesses to scale up and perform more efficiently, and with over 25years experience under her belt working for McDonalds helping to devise simple systems.
What if business was easy?
She talked around this question and reminded the audience to believe that many things are possible. Devising simple, logical and repeatable processes for the work you do will make life easier, especially if the task in hand is carried out by more than one person. Of course there will be variation across industries where intervention is needed, but having a mapped-out process is a good place to start. Marianne suggested that on occasion you should think like a child in your business. Thinking this way and removing the numerous additional distractions, thoughts and scenarios that float in the way of progress can often produce great results.
Her key point was that creating a ‘How to’ guide is important for any business. Keeping it simple and to the point is key. Use pictures. Use marked up documents. Use video if it will help. Give people ownership of tasks along the way. Setting up a system allows you as a business owner to step back from the headaches of the day to day minutiae, safe in the knowledge that if your system is followed, it will work. Is there time now to book that holiday? Many business leaders who implement a solid system can remove themselves from work to enjoy a break with family without having to worry.
Remember that the system comes from the process or operation. Creativity comes from not having to worry about the system.
Next, we heard about the business journey of PR guru Andy Spinoza, who as a young paper boy had a keen eye for who was reading what and how often! A Southerner, he moved to Manchester in the 1980’s, at a time when the only media were Granada TV, the Manchester Evening News and Piccadilly Radio. How the movement has changed from traditional to social media!
Andy guided the audience through his career, setting up City Life – a what’s on guide for local events – back in 1985 and subsequently becoming the Diary Editor of the MEN, where he spent the next 10 years going to parties, meeting celebrities and generally being at and around exciting events!
He started his own PR agency in 1999 and covered numerous high-profile pieces of work including Alex Ferguson’s testimonial and Liverpool Vision – the first urban regeneration company to be founded. He also launched the now well-known George Foreman grill which sold 1 million units in the first 6 months in the UK, purely through PR activity. Amongst others, his work since has included the launch of the Manchester’s Hilton Tower and Spinningfields. His agency now covers 50% public sector work including for the Department for International Trade and the Northern Powerhouse.
Andy remarked that whilst PR needs to have processes in place, the nature of it is very different to other businesses, and a system will not always fit. He encourages ownership in the business; guiding people through the process, leaving them to take it forward but always providing support in the background as and when needed.
To join us at a future event, please see our full listing of upcoming events here.