K-Club Breakfast Speaker – 25th September 2014

“The death of the salesman: How inbound is changing the face of marketing”

Nathan Smith

Managing Director - Smith & Smith PR

In recent years, we’ve witnessed a seismic shift in the way people work, live and consume information. Businesses can no longer rely on the ‘push marketing’ model. And companies can no longer rely on buying the attention of their customers to generate awareness and build demand for their products and services; today a customer’s attention needs to be earned.

That’s why companies are adopting the inbound methodology. This seminar will talk about how to build an inbound strategy, and how to engage new and existing customers through a richer, more relevant, and more personalized experience. It’s about creating marketing that people love. Inbound marketing.

Nathan Smith is Managing Director of award-winning agency Smith & Smith, PR and Inbound Marketing specialists based in Manchester. Nathan’s expertise and training skills have taken him to a number of countries including Austria, Cyprus, Germany, Ireland and the US, where he has been keynote speaker at a number of major events. An accredited trainer in this field, Nathan has delivered comprehensive courses to some of the UK’s top legal and consumer brands including HSBC, Siemens and The Law Society, as well as training his peers through the Chartered Institute of Public Relations (CIPR).