Marketing & Motivation in Manchester
September 26, 2014
At the latest K-Club event in Manchester the complementary talks given by Hale-based speakers Nathan Smith of Smith and Smith PR and Neil Clough of NWC Consultancy gave attendees plenty of food for thought.
With the changes in the way consumers in both B2B and B2C marketplaces now prepare to buy, Nathan Smith explained how it’s vital that businesses keep up with these and make shifts in their own offerings in order to gain new business. No longer is it sensible to offer a ‘one size fits all’ enticement on a website – consumers are far more savvy and want something that speaks to them as an individual in a ‘segment of one’. The increasing use of ‘inbound marketing’ appears to be one of the best ways to boost interest in a product or service. Coupled with interesting and informative content, the offer of a free product such as an e-book or report in exchange for an email address, allows businesses to communicate with consumers more effectively. Find out more by downloading Smith and Smith PR’s free e-book.
Neil Clough asked the audience “Why do you do what you do?” and suggested that they find their ‘yellow shorts’ in order to stand out from the crowd. Telling his own story from semi-professional footballer, to sales & training consultancy at NWC Consultancy; via call-centres, a purple Porsche, and of course his time with Lord Sugar on BBC’s The Apprentice, he talked about using his common-sense approach in business along with his drive and self-belief. His confident approach has helped him to continue on his journey and he is committed to helping businesses to achieve results in a timely and cost-effective manner. Neil also shared a secret or two from The Apprentice whilst answering questions from the floor.